Don’t Fake the Funk: Audiomack’s Sponsored Songs boost artists’ streams legitimately

Streaming fraud is rampant, and often, artists aren’t to blame. Seeking to reach fans, many artists risk using shady websites that sell plays to obtain their payment information. These scams claim to help artists hit a million streams but earn them no real fans. As streaming services crack down on fraud to protect their users, artists who have fallen victim to these scams are in danger of being removed from streaming services without gaining the fans they paid to reach.

To offer creators a legitimate way to boost their streams, Audiomack launched Sponsored Songs. The music streaming and discovery platform is officially partnering with musicians to help their music reach real fans and gather real insights about their audience. 

Sponsored Songs from Audiomack allows artists to pay to promote their songs using either external funds or earnings accumulated through the Audiomack Monetization Program (AMP), Audiomack’s treasury that allows creators to collect and cash out their royalties within the platform. Simply target listeners by location and genre, and Audiomack’s recommendation algorithm will do the rest—putting your song in the queues of listeners most likely to enjoy it. As an official partner, Audiomack delivers music to human ears rather than bots—eliminating the risks artists face when they pay for third-party promotion.

Artists who invested $50 in campaigns ending July 2024 experienced a substantial uplift in their metrics. The median increase in engagements reached 39%, translating to notable gains in downloads, playlist additions, likes, and re-ups.

“Paying for black market ‘streams’ can lead to the removal of your music and the loss of access to your artist profile. It's just not a viable long-term strategy,” says Brian Zisook, EVP of Global Operations at Audiomack. “What artists must understand is that you can buy a billion streams and make it look like you’ve made it, but what does that number mean if you can't sell out a show or build a genuine fanbase?”

Audiomack’s Sponsored Songs delivers key analytics that protect and elevate artists’ ability to gain and keep real fans. Artists can collect insights like listeners' location and demographics to understand their audience better and use this data to inform future music marketing strategies.

“Audiomack’s primary goal is to provide artists a global platform to grow and reach new ears,” says David Ponte, CMO of Audiomack. “By offering a safe and authorized promotion tool as an official partner, we aim to empower creators further to rise to the top.”

Artists can now try Sponsored Songs via Audiomack’s Creator App or the creator dashboard at creators.audiomack.com.

About Audiomack
Audiomack connects artists with fans. A music streaming and discovery platform boasting over 30 million monthly users, Audiomack lets artists across the world directly upload unlimited music for free while also boasting a curated library of music from all three major labels and Merlin. Industry leading features include Connect, a messaging tool for artists to engage with their fans; Supporters, where superfans can directly support their favorite artists; and Audiomod, a feature allowing listeners to speed up, slow down, and edit tracks in real-time. With half a million active creators, Audiomack spotlights rising artists and music scenes from across the globe. Audiomack is ranked as the No. 1 music streaming app in eight African countries and within the top four in four others across the continent.