David Ponte (Co-Founder & CMO at Audiomack)

“Platforms will continue to broaden and democratize creation. In 2026, we’ll see platforms and labels increasingly embrace audio modification. As remixes, edits, sped-up versions, and fan-made variations invite listeners into the creative process, music will evolve beyond passive consumption. Platforms that allow fans to safely (and legally) interact with songs can extend lifecycles, build stronger communities, and open new paths to discovery. The next generation of fans wants to shape music and feel ownership over how it evolves.

Afrobeats will have its Bad Bunny moment. The ascendant generation of African superstars — like Tyla, Wizkid, Amaarae, Davido, Tems, and Burna Boy — have gained massive popularity on the continent, but have yet to dominate US charts. This changes in 2026, when an African artist will break through and drive one the most-streamed songs of the year.

Human curation will play a critical role in discovery as algorithms continue to optimize for familiarity and mainstream appeal. Authentic discovery occurs when tastemakers take risks and surface music before the data confirms it’s ‘safe.’ The platforms that win will be the ones that balance scale with human taste and cultural relevance.”