From island beats to global charts, Gineyda Cornelio, Director of Marketing & Latin Strategy at AudioMack is rewriting the rules of today’s music business.

She traces her own path from club social-media gigs in Miami to guiding AudioMack’s Latin growth, then breaks down the numbers behind the genre’s 19% listener surge, the rise of independent distribution, and why Bad Bunny, Karol G, and regional Mexican stars are changing global charts. She shares candid insights on licensing hurdles, touring economics, and the power of color-coded branding that turns casual listeners into loyal advocates.