Audiomack is strengthening its presence in Latin America, meeting the region’s surging demand for music discovery.

\With a 22% increase in streams from Latin American users and a 19% rise in Latin music streams worldwide, Audiomack is proving to be the go-to destination for fans eager to explore new sounds.

Since June 2024, Audiomack has experienced a 10% jump in streams from users in Mexico alone, signaling a growing appetite for fresh music. Over the last two years, 4.5 million new accounts have been created in Latin America.

That number is expected to climb even higher with more major label music now available in the region. Latin artists are also seeing increased traction, with many leveraging Audiomack’s Boost program — previously known as Sponsored Songs — to reach new listeners and grow their fanbases.

From Música Mexicana artists like Grupo Marca Registrada, Luis R Conriquez, and Xavi to Latin Urban stars like Jay Wheeler, Rauw Alejandro, and Myke Towers, Audiomack continues to be a champion for rising talent.

Jay Wheeler’s installment of Audiomack’s Fine Tuned series alone has racked up over 62 million views on YouTube, demonstrating the platform’s ability to amplify Latin artists globally.

“I am excited by the incredible growth taking place across Latin America, with a substantial increase in streams and users. This momentum reflects the region’s passion for music and the increasing demand for music discovery. As we continue to expand and innovate, I’m optimistic about the future and confident that Musica Latina will continue to be instrumental in shaping the global music scene,” said Gineyda Cornelio, Senior Manager, Marketing & Latin Strategy for Audiomack Latin.