Discover how Audiomack dominated the African music scene with over 58 billion Afrobeats streams in Africa since 2020.

In the five years since music streaming and discovery platform Audiomack launched its first African office in Nigeria, the platform has achieved more than 58 billion Afrobeats streams in this thriving new territory. This milestone has cemented Audiomack’s position as the number one app in Nigeria on both iOS and Android while amplifying the global success of local artists like Omah Lay, Ayra Starr, and Seyi Vibez.

This success was no accident.

Audiomack’s team in Africa, led by Vice President of Marketing Charlotte “Char” Bwana, tailored the platform to the needs of artists and listeners in Nigeria and across the continent.

The service introduced new payment systems to help listeners experience the ad-free premium version Audiomack+ for a month, a week, or even a day to experience a favorite artist’s latest release. A combined 1.9 billion offline downloads helped Audiomack users enjoy their favorite music even in areas with spotty internet connections. Afrobeats playlists – of which there are now more than 7.5 million – sprang up all the time.