Music-streaming service Audiomack has been popular in Africa for some time. Now it wants to help more African artists get popular around the world. The company has launched the latest phase of its ‘Keep The Beat Going’ campaign, which will provide playlist, editorial and socials support to 12 emerging African artists.

The musicians are: Qing Madi, Muyeez, Majeeed, Lasmid, OliveTheBoy, Reggie, Marioo, D Voice, Platform, Nkosazana Daughter, Tyler ICU and Yumbs, drawn from countries including Nigeria, South Africa, Ghana and Tanzania.

The campaign runs through August, and will also include billboards in New York and other big cities around the world. ‘Keep The Beat Going’ has a good record of picking talent, too: the inaugural campaign in 2022 included Burna Boy, Rema and Ayra Starr.